CONSUMER BEHAVIOR Building Marketing Strategy

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CONSUMER BEHAVIOR Building Marketing Strategy

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LATAR BELAKANG

Consumer Behavior membangun Strategic Marketing dengan ilmu yang efektif agar dapat memuaskan kebutuhan dan dampak prosesnya ke pelanggan (Consumer) dan society.

SASARAN PROGRAM

Program ini dirancang agar para peserta dapat :

Memahami The Nature Of Consumer Behavior
Memahami External Influence
Memahami Internal Influence
Memahami Self Concept and Life Style
Memahami Consumer Decision Process and Problem Recognition
Memahami Organizational Buyer Behavior
Memahami aplikasi Consumer Behavior dalam kegiatan Strategic Marketing

MATERI PROGRAM

1. Memahami The Nature Of Consumer Behavior

Memahami hubungan antara Consumer Behavior dengan dengan Marketing Strategy dan komponen Marketing yang lain

2. Memahami External Influence

Memahami komponennya yang terdiri dari Culture, Subculture, Demographics, Social Status, Reference Groups, Family.

3. Memahami Internal Influence

Memahami komponennya yang terdiri dari Perceptions, Learning, Memory, Motives, personality, Emotional dan Attitudes.

4. Memahami Self Concept and Life Style

Memahami komponennya berikut situational influences

5. Memahami Consumer Decision Process and Problem Recognition

Memahami komponennya yang terdiri dari Situations, Problem Recognition, Information Search, Alternative Evaluations & Selections, Outlet Selections & Purchase and Postpurchase Process

6. Memahami Organizational Buyer Behavior

Memahami komponennya dalam Organizational Purchase Process, Purchase Situations, Organizational Culture, External & Internal Factors influencing Organizational Cultures

7. Aplikasi Consumer Behavior dalam kegiatan Strategic Marketing

METODE PELATIHAN

Penyampaian konsep
Diskusi kelompok dan pleno
Latihan
Studi kasus

Trainer :

Oten Prabowo
Expertise :
Strategic Management , Strategic Marketing, Marketing Management, Entrepreneurship, Customer Behavior

Education :

MBA – Monash University
Mechanical Engineer – Bandung, Institute of Technology.

Professional Experience :
Graduate University – Universitas Tarumanegara ( 2006 – now )
Lecturer

Lecturer in Strategic Management , Strategic Marketing, Marketing Management, Entrepreneurship, Customer Behavior.
Tutorial – Marketing Principles in MBA Program with lecturer from The University of Western Australia.

PT. Komunikasi Mitra Telesarana ( 2000 – now )
Director

Develop SCADA system (Monitoring and Control System) with Wonderware program together with partners to many factory.
Develop the Corporate Channel and E Commerce Channel with products: hand phone, PDA, Computer, PABX system and other telecommunication’s products.
Develop the partners for joining the business between telecommunication’s products.
Develop Business Process Consultant together with partners. PT. Trikomsel Citrawahana ( May1998 – Desember1999 ) Project Manager
Developed the New Sales Channel in Retail Market including E Commerce
Successfully created the New Distribution Channel of Retail Market and the Hot Line system, including operating procedure, launching program and implementation.
Successfully developed the new system for Warehouse and Distribution System with 30% faster than the old ones.

PELAKSANAAN :

Kamis – Jumat, 23 & 24 Februari 2012
Jakarta Design Centre (JDC) Business Center Lt. 6 Jl. Gatot Subroto Kav.53 Jakarta Pusat
09.00 s/d 17.00 WIB

INVESTASI :

Untuk pendaftaran early bird sebelum tanggal 16 Februari 2012, Harga Khusus Rp. 2.500.000,-/nett/peserta
Harga Normal Rp. 2.850.000,- /nett/peserta
Pendaftaran 3 orang peserta atau lebih, Harga Khusus Rp. 2.300.000,-/nett/peserta
Termasuk : workshop kit, sertifikat, Lunch, snack & coffee

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